It’s been a while since we’ve posted and so much has happened in this past year. After attending a years worth of chamber meetings, mixers and business retreat events, we’ve decided to compile a list of strategies that local businesses like yourself may benefit from by putting a little more time into. Let’s begin.
There is such power in meeting with potential customers AND other businesses that provide services that can either be an add on accompanyment to your service or a great referral partnership with your niche market. For instance, I watched a beautiful partnership begin right before my eyes that is sure to florish for many years to come. I was recently at a local expo for a home and gargen show where I walked by two booths that caught my ear. One was a home services company specializing in roof repair, mold removal and tree stump removal and the other vendor specialized in window installation. Since neither of the vendors specialized in the area of expertise as the other, this was a great partnership. Both already had the target market of the home services niche with customers who ARE home owners and need certain services. You better believe after these two vendors talked, they quickly realized there were, on many occasions, times the customer asked for a service that they didn’t offer… but the other did! That lended the opportunity for the vendors to exchange information so that when they had customers asking for the other’s service, they happily passed on the contact information. This makes for a beautful reciprocal relationship. On a side note, while speaking with these fine gentlemen, I did happen to get their contact info too. So if you’re looking for these particular home services, visit Reputable Home Services at http://www.reputablehomeservices.com and check out their Facebook and Twitter. For Window install, check out our new friends here. Which brings us to our next strategy: Referrals.
At is basics, the story I mentioned above is exaclty the concept I am referring to when I speak of referrals. This is more of a one on one way to build a referral network but there’s also local chapters of BNI meetings to take advantage of. The very nature of BNI is a referral network for local business owners. It pulls everyone’s resources together for greater reach. Genius.
Chamber of Commerce
Another great source of leads is your local chamber of commerce. They are usually very active with community events, mixers and weekly lunches. Not just to get together and shoot the breeze but to learn about other business owners and what they specialize in. This is another great resource for referrals and to get in touch with local community residents through their events.
Who doesn’t love a company that is community minded and loves giving back to charity? These events can be quite the place to meet citizens in the community, build community outreach AND build brand image. Giving back to the community rarely goes unnoticed. You pay it forward and not only does it bring your company and image good will, but it might give you the competative edge that’s needed if a consumer is deciding on your service or your competitor.
Hope you’ve enjoyed this list of great face-to-face strategies that give you the grass roots advantage of doing and building business.