Grass Roots Marketing With Local Business Owners

It’s been a while since we’ve posted and so much has happened in this past year. After attending a years worth of chamber meetings, mixers and business retreat events, we’ve decided to compile a list of strategies that local businesses like yourself may benefit from by putting a little more time into. Let’s begin.

Trade Shows

There is such power in meeting with potential customers AND other businesses that provide services that can either be an add on accompanyment to your service or a great referral partnership with your niche market. For instance, I watched a beautiful partnership begin right before my eyes that is sure to florish for many years to come. I was recently at a local expo for a home and gargen show where I walked by two booths that caught my ear. One was a home services company specializing in roof repair, mold removal and tree stump removal and the other vendor specialized in window installation. Since neither of the vendors specialized in the area of expertise as the other, this was a great partnership. Both already had the target market of the home services niche with customers who ARE home owners and need certain services. You better believe after these two vendors talked, they quickly realized there were, on many occasions, times the customer asked for a service that they didn’t offer… but the other did! That lended the opportunity for the vendors to exchange information so that when they had customers asking for the other’s service, they happily passed on the contact information. This makes for a beautful reciprocal relationship. On a side note, while speaking with these fine gentlemen, I did happen to get their contact info too. So if you’re looking for these particular home services, visit Reputable Home Services at and check out their Facebook and Twitter. For Window install, check out our new friends here.  Which brings us to our next strategy: Referrals.

Referral Network

At is basics, the story I mentioned above is exaclty the concept I am referring to when I speak of referrals. This is more of a one on one way to build a referral network but there’s also local chapters of BNI meetings to take advantage of. The very nature of BNI is a referral network for local business owners. It pulls everyone’s resources together for greater reach. Genius.

Chamber of Commerce

Another great source of leads is your local chamber of commerce. They are usually very active with community events, mixers and weekly lunches. Not just to get together and shoot the breeze but to learn about other business owners and what they specialize in. This is another great resource for referrals and to get in touch with local community residents through their events.

Charity Events

Who doesn’t love a company that is community minded and loves giving back to charity? These events can be quite the place to meet citizens in the community, build community outreach AND build brand image. Giving back to the community rarely goes unnoticed. You pay it forward and not only does it bring your company and image good will, but it might give you the competative edge that’s needed if a consumer is deciding on your service or your competitor.

Hope you’ve enjoyed this list of great face-to-face strategies that give you the grass roots advantage of doing and building business.

Why businesses are using social media to grow their companies.

In this virtual manual for marketing your site, we are going to explore the world of social media. Social media is actually used for socializing. Socialization can take place on the basis of different forums including fashion, politics, education, lifestyle and the very incredible field of business. Businesses in the recent years have capitalized on the internet and how they can now get close to their potential clients, find out their likes and dislikes and engage them on a large scale. Businesses are using social media to convert their audience into buyers by capitalizing on trending products and services available. There are numerous social sites available and the majority of them are free to join. The top used being Facebook, Twitter, LinkedIn, Pinterest. Instagram is becoming very popular too for the fact that it is a forum of posting photographs. Humans are very visual and when businesses use images to get their point across, products displayed, this is a great marketing too. Images usually attract viewers more than just plain text.

socail media.

Popularity and recognition

A good number of the world’s population uses social media for their inquiry on products and services. If you get your business on the internet and more so the social site, you actually gain popularity. Ensure you have an active social site for your business. While having a website is best to display your offer, some successful companies only use a Facebook page and do quite well. A site that is active in the sense that you post regularly with relevant to what people are interested in while weaving in your content is a homerun. With this, a user who sees that post and likes its content is likely to share it with another person who also does the same and in the long run it ends up, in best case scenario, going viral. With this popularity and recognition just comes your way easily. In times before the internet, this kind of visibility would have been very expensive to achieve.


Loyalty from customers is what keeps your business going but the trickiest bit of it is maintaining the current or active customers. Having a social site page for your business shows you are concerned with maintaining a good rapport with your customers. It means you want to keep interacting with your clients. More often than not, businesses using social media end up keeping their clients for a longer time as compared to those that barely have a social site account for their company. However, on those social sites, you have to deliver something worthwhile to gain the loyalty. For instance, you could keep engaging your clients and encourage them to leave comments for posts that you make. Once they leave the comment, reply to them as this makes them feel appreciated and acknowledged. With such a feeling, you are actually morphing your client and hence stronger loyalty towards your company.


Every business aims at increasing sales and the power of social media achieves this. The more you market your products and services, the more likely you are to attract clients who will come desperately looking for you Business. The cost of marketing your company is also reduced as compared to using the offline or traditional agents of advertising such as newspapers and broadcast agents, like Television.

More social media sites are being born every day. Some stay popular and relevant and some do not, i.e. MySpace. Staying up on the current trends of social media and which platforms are the most popular gives you a leg up on the competition not to mention very cost effective.